Wednesday, July 1, 2009

El Amor de Madre


Here is an organization doing very important work. Grounds for Health addresses cervical cancer in developing countries. From their website:
In many countries where coffee is grown, cervical cancer rates are among the highest in the world. However, this disease is both preventable and, when caught early, one of the most treatable cancers.
Our mission is to bring effective cervical cancer screening and treatment to women in coffee-growing communities. We currently work in Mexico, Central America and Tanzania. We use an innovative, affordable and community-appropriate method called the Single Visit Screen & Treat Approach, which has been endorsed by the World Health Organization.
Our work is made possible through partnerships with local coffee co-operatives, national and regional ministries of health, and specialty coffee companies. These partnerships have made it possible for us to bring better and sustainable health care to women in coffee-growing communities.
In my own words, I'd say, "For God's sake, let's keep the Mommies alive." We need every one of them.
Our new coffee label, "El Amor de Madre" - a Mother's Love, will be a permanent fundraiser for this organization. You can get it at our regular grocery outlets, and as our cafes begin to participate, we'll let you know.
Designing the blend, I went looking for 'smooth and sweet, a little spicy and nutty' (like Mom! lol) with deeper caramel flavors. It is mostly a Brazilian bean from Poco Fundo. So many featureless commercial coffees come out of Brazil that we can almost forget the dedicated farmers creating exceptional coffees like this one. I've added a Fair Trade, organic bean from the Mancotal Valley in Nicaragua as an accent, rounding out the flavor profile. Enjoy!

2 comments:

  1. an excellant coffee for an excellent cause! well done!

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  2. by the way, since i never called and gave you my report of this coffee i will tell you now that i found it very pleasant. It is lighter then i usually like bu the flavor is delicate and well balanced. we enjoyed it very much :) Gita

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